Privacy Policy & Information on Cookies


As part of Freedom Travel, Mulberry Travel understands and respects the importance of your privacy. This Privacy Policy (the “Policy”) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us, in respect of your relationship with us as a customer or a potential customer. This information may be collected via our websites (“Sites”), our call centres, our networks of Sales Agents (defined below), or our social media channels (collectively, our “Services”). Please read the following information carefully. You are responsible for ensuring that the other members of your party are aware of the content of this Privacy Policy and you have checked with them that they agree to their personal data being passed to us too make a booking or other purchase on their behalf.
By making a booking/purchase or otherwise submitting your personal data to us, we will transfer, store or process it as set out below. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Who does this policy apply to:

This Privacy Policy applies to the holidays, travel products and services offered by Freedom Travel’s Sales Agents in the UK. When we say ‘Freedom Travel’, ‘we’ or ‘us’ in this Policy, we’re generally referring to the separate and distinct companies that make up Freedom Travel (depending on the context of the Services you use). This Policy applies to personal data processed by the following companies, including data collected when you make bookings, purchases and enquiries with them:

  • The Freedom Travel Group Limited trading as Freedom Travel Group: The company that trades under the name Freedom Travel and operates package holidays and other travel arrangements organised by its network of independent travel agents.
  • For the purpose of this Policy, the independent travel agents and self-employed contractors shall be collectively referred to as “Sales agents”.
What types of personal data do we collect about you and why do we collect it
Where is your data stored and who it’s shared with:
How do we use your information when providing our services to you:
When and how do we use your information for marketing:
What you need to do if you don’t want our marketing communications:
Your rights in relation to any personal data we hold about you:
Keeping hold of your personal data:
What is our approach to data security:
What happens when you follow a link from our website to a third party website:


A cookie is a simple, tiny text file that is stored on a web browser when you visit a website that is incapable of performing any tasks or functions. When you revisit a web page, your browser checks to see if any cookies that are stored on your computer are valid ones for the page you are visiting. If they are, the information contained within them is sent back to that webserver. To learn more about cookies, visit

This Site uses cookies to let us identify the device you are using and how you use our website – but not you personally. They are essential for many features of our website to work, help us identify and resolve errors, monitor web traffic and identify which pages are being used to help us analyse data and improve our site. We only use this information for statistical analysis purposes and they in no way give us any information about you.

You can accept or decline cookies at any time by accessing the preference panels from your browser’s main menu (usually found under ‘Edit’, ‘Tools’ or ‘Options’). However, if you choose to remove cookies parts of the Site may not work properly or your use of the Site may be impaired.

Our cookies’ key features allow you to:

  • Collect information and surveys so Mulberry Travel can learn more about how you use our website and improve your online experience.
  • Provide you with relevant prices and offers on our own website and through our marketing activity.
  • Allow you to share holidays you are interested in among your choice of social media channels

The cookies this website uses:

Performance Cookies:

  • ‘Performance’ cookies collect information about how you use the [Website Name] website, such as which pages you visit and if you experience any errors. Performance cookies don’t collect any information that could identify you – all the information collected is anonymous and is only used to help us improve how the website works, understand what interests you and measure how effective our advertising is.

We use performance cookies to:

  • Gather statistics on how our website is used
  • See how effective our adverts are (we don’t use this information to target adverts to you when you visit other websites)
  • Help us improve our website by noting any errors that happen

Cookies we have defined as ‘performance’ cookies will NOT be used to:

  • Gather information that could be used to advertise products or services to you on other websites
  • Remember your preferences after your visit to our website
  • Target adverts to you on another website

Targeting Cookies:

Targeting’ cookies are linked to services provided by third parties, such as ‘Like’ buttons and ‘Share’ buttons. The third party provides these services in return for recognising that you have visited our website.

We use ‘targeting’ cookies to:

  • Link to social networks like Facebook, who may subsequently use information about your visit to target advertising to you on other websites
  • Measure the effectiveness of online marketing campaigns so we can bring you the most relevant holiday offers possible and limit the number of times an ad is shown to you

Social Media

We offer a share page widget on some of our web pages for Facebook, Twitter and Google+. This allows you to easily share holidays or travel related information that you are interested in with your friends, family and social networks.
These sites may set a cookie when you are logged into their services. Mulberry Travel has no control or liability over these cookies set, so you should check with the relevant third party’s cookie policy for more information.


if you choose to use this Site without declining any non-essential cookies, then your use will constitute implied consent to the non-essential cookies that are set.

Changes to this Privacy Policy

We reserve the right to update or alter this Privacy Policy from time to time.
May 2018 v3